124 Communications Plc (“the company”) registered as a private company on August 17, 1989 with 1 million baht registered capital to provide both the public and private sectors with public relations services and strategic planning. The company became a public company on May 19, 2005 with 45 billion baht fully-paid registered capital. Mr. Nimitz Modrakee is the Chief Executive Officer and major shareholder with his group holding 32.47% of the shares.